Truvia's maker, agricultural giant Cargill Inc., of Minneapolis, is aware that consumers ... "I don't think anyone's cracked the code," says Allen Adamson, managing director of the New York office of brand-consulting firm Landor Associates.

And talk among the restaurant’s regulars focuses on a topic that in much of the U.S. sounds like the distant past: prosperity. “You’ve got people buying new machinery ... Minneapolis-based Cargill Inc. in March took over a flagging ...

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