Talk about the food truck trend taking over, even airlines are getting into the mix. In order to improve their public image; various airlines are using food trucks to attract more customers. Their idea; give people a taste of the food being offered in the skies.
Austrian Airlines offered European coffee to pedestrians along the street corners of Washington, D.C. In New York City, their chefs are offering Austrian guglhupf, a type of bundt cake, which is also served to passengers of the airlines.
Air France is also joining the band (err…food truck) wagon. They are outfitting a food truck that will be rolling around Manhattan. The truck will be dishing out as much as 600 samples of dishes from the works of celebrated Chef JoÃ«l Robuchon.
Southwest Airlines and Delta Airlines are also noted for this marketing gimmick. Delta’s Sky360, found in sports arenas as well as film festivals, allows elite travelers to interact with the pilots and stewardesses, as well as taste the snacks being served in those flights. Southwest’s “porch”, on the other hand, is found in one corner of Bryant Park, where people can try an array of sandwiches crafted by Chef Tom Colicchio, as well as an assortment of beers.
Interested in getting a glimpse at meals in the skies? Check out our most recent in-flight meals on Continental, All Nippon Airlines and Delta.