The concept was hatched in the late eighties, but gained critical mass around the turn of the century, thanks to renown chefs like Heston Blumenthal, Grant Achatz, Pierre Gagnaire, Ferran Adrià, and Jose Andres, among others.
It was none other than Heston Blumenthal that created Smoked Bacon-and-egg Ice Cream, along with similar radical taste combinations: Mousse Poached in Liquid Nitrogen, White Chocolate with Caviar, Salmon Poached in Liquorice, and Cauliflower Risotto Sprinkled with Cocoa Powder.
Last year, Denny’s began offering a bourgeoisie version of Heston Blumenthal’s original dessert dish previously enjoyed almost exclusively by the Western world’s aristocracy willing to shell out hundreds on dinner. Denny’s calls their blue collar version a Maple Bacon Ice Cream Sundae.
The latest crude commercial variation of this exotic dessert dish that at one time only extended to the taste buds of those in elite circles, is brought to you by the fledgling Burger King chain, and is simply called a Bacon Sundae. Nashville is serving as a test market.
The Bacon Sundae [see photo] consists of a mound of soft vanilla ice cream bathed in chocolate and caramel sauce, sprinkled with bacon bits, and garnished with a big thick strip of real bacon. The price for the Bacon Sundae is $2.49.
Burger King has struggled with lagging sales for several years now, dropping 2% globally and 3.3% in North America.
In fact, Wendy’s has unseated Burger King’s number two position and is now the country’s second biggest hamburger chain instead of BK, with sales of $8.5 billion in 2011, compared with $8.4 billion for Burger King.
Burger King is spending millions on “celeb-centric”ads, hiring celebrities such as Jay Leno, Mary J. Blige and David Beckham, in an attempt to retake their spot as the country’s 2nd most successful hamburger chain.
At the beginning of the year, Burger King experimented with delivery service at some stores in Virginia and Maryland. Customers were allowed to place orders online or via phone.
Kristen Hauser, a spokeswoman for Burger King said the chain would expand its test to 16 locations from four by the end of January; however, Kristen declined to comment on whether the service would be offered nationwide.
In Japan of all places, Burger King is marketing what they call the Burger King Meat Monster — a Whopper (1/4 pound beef patty, tomatoes, lettuce, mayo, ketchup, pickles and onions on a bun) with two slices of “cheese”, 3 strips of bacon, and an additional 3.3-oz. beef patty and a chicken patty.
The Burger King Meat Monster has roughly 1,200 calories, 69 grams of fat, 13 grams of sugar, 54 grams of carbohydrates and 2.3 grams of sodium.