Between television appearances, best-selling cookbooks, and road trips complete with booking agents, celebrity chefs have reached rock star status as the nation celebrates an art close to everyone’s heart: cooking. A few chefs are packing in crowds of thousands per live show.
Guy Fieri sought advice about living on the road from members of AC/DC and rocker Sammy Hagar.
“‘It’s easily the most lucrative part of what I do,’ says chef Anthony Bourdain, who was paid for about 25 live appearances in the past year and plans to do 40 in the next year. He says the majority of his income now comes from live appearances, rather than his show on the Travel Channel, “No Reservations,” or from sales of his books.”
Lisa Hechesky, a library associate spent more than $1,000 on hotels and tickets to repeatedly see chef Alton Brown — host of the Food Network’s food-science show “Good Eats”. Hechesky also paid $300 to see Brown at the Gaylord Opryland Hotel & Convention Center in Nashville.
Paula Deen (of the show Paula’s Best Dishes) and Giada De Laurentiis (Diners, Drive-Ins and Dives) are scheduled next month to stage a one-hour cooking demonstration in a 2,700-seat theater at the Metropolitan Cooking & Entertaining Show.