This is definitely good news for healthy-eating advocates, and probably bad news for the PR firms of food companies.
Recently, the US government has enacted several measures to control the kind of advertisement that is being targeted to children. This comes amidst the growing concern on childhood obesity. As the years go by, more and more children are being diagnosed as obese. By changing the marketing style of food manufacturers, then it is possible for positive steps to happen.
To make things simple, companies will have to make their food healthier. Or else, they will have to say good-bye to their current marketing plan. For example, if Toucan Sam is still selling Fruit Loops just the way it is, then kids might have to miss the guy soon enough.
The rules also apply to popular characters from movies, cartoons, and TV series that could be used for a marketing campaign. Even online campaigns hidden in games and other websites are not exempt from these changes.
For advocates of healthier eating, this is a good step towards protecting children. Of course, food companies are not happy. They say that the new guidelines are not necessary anymore since they have already made the necessary changes in their packaged foods. Kellogg, for example, has added whole grains to some of their products and had also reduced their sugar content.
Among the ingredients being targeted is salt, and government officials admit that this will be a tough nut to crack. One can see the most popular food items on display in grocery shelves to be notoriously high in sodium content. With the establishment of food standards in the new guidelines, policy makers hope that food manufacturers will be able to produce healthier food products in the near future.
Considering all the talks about childhood obesity, this is actually high time for a standard nutritional guideline to be established. In this way, all food companies would be compelled to make their food products healthier.