According to survey information compiled by the National Restaurant Association, 100 million Americans plan to celebrate the New Year by going out to a restaurant or bar, or order restaurant takeout or delivery.
But the real telling survey results are that one in five consumers, or 20 percent, plan to go out to a restaurant or bar on New Year’s Eve. According to the most recent U.S. Census numbers, there are nearly 313 million people (312,805,000) living in the U.S.
So based on the National Restaurant Association’s survey results, 20 percent translates into roughly 62 million who plan on going out to a restaurant or bar on New Year’s Eve.
Twenty-two percent say they plan to order restaurant takeout or delivery on that day. On New Year’s Day, 12 percent plan to dine out and 16 percent say they plan to order takeout or delivery from a restaurant.
The Association’s research also shows that half of American adults plan to dine out with family or friends over the next few weeks to celebrate the holidays.
Additionally, 10 percent of consumers say they plan to dine out on Christmas Eve, 8 percent plan to dine out on Christmas Day, and 4 percent plan to do so on the start of Hanukkah (Dec. 20).
Fifty percent say they plan to share a special meal with family or friends at a restaurant during the holidays.
According to industry analysts, “New Year’s Eve is in the top five busiest days for food retailers, and in many cases, it’s their No. 2 day of the entire year.”
And based on the 2010 Wine Market report from beverage publication Impact, more than 40% of all sparkling wine is consumed between Thanksgiving and New Year.
Restaurant and bars will most assuredly welcome the additional holiday traffic, especially since based on last year’s U.S. Census Bureau information, the majority of Americans confessed to not having even dined out in 2010.
In the 2010 census, 49.3 percent of Americans surveyed claimed “dining out” was among one of their activities during the previous 12 months from a list of provided leisure activities.
However, dining out led in the list of leisure activities and was higher than entertaining friends and relatives at home which ranked in at 38.2 percent.
Men Drink More Than Women
Based on last year’s data compiled by the Daily Beast, men drink 11.1 percent more than women.
“In a U.S. Department of Health and Human Services survey, 57.6 percent of males aged 12 and older and 46.5 percent of females aged 12 and older reported having consumed at least one alcoholic beverage in the past 30 days. In other words, choose a female as this year’s designated driver.”
The Rich Out-Drink The Poor By 27.4 Percent
Research conducted by the Centers for Disease Control showed that “45.2 percent of adults from households whose incomes are below the poverty line report consumed at least one alcoholic beverage in the last 30 days, compared to 72.6 percent of adults whose household incomes are at least four times the poverty level.”