A restaurant, Red Tomato Pizza, in Dubai, the port city in the United Arab Emirates on the Persian Gulf, has designed a refrigerator magnet that when pressed, automatically orders pizza for delivery.
Reporting for Digital Trends, Mike Flacy explains that to activate the one-touch process on the “VIP Fridge Magnet”, the user must sync the magnet — a small pizza box with a lid that opens — via Bluetooth with a smartphone.
The user first selects their favorite type of pizza, and then this specific selection is linked to the user’s account.
“Once the user presses the button marked ‘Push for hunger’ an order is placed with Red Tomato Pizza. In addition, a SMS confirmation is sent to the smartphone synced to the button.
“If the pizza was ordered on accident, the order can be canceled by sending a quick text in response.”
Two promotional videos have been launched on YouTube. The first video is a mock movie trailer rated P for “Pizza Lovers Only.”The second video explains the technical process that’s involved in placing an order with the magnet.
Flacy notes pizza chains such as Domino’s Pizza, Papa Johns and Pizza Hut offer smartphone apps on the iOS and Android platforms, but nothing as simple as a one-click method.
Inclusive in the Domino’s Pizza app is the ability to track the progress of the order from when it starts baking to when the pizza is headed out to for delivery.