Seattle’s Best, founded in 1970 and acquired by Starbucks in 2003, will be served at 7,250 Burger King’s in the U.S. starting in September. Seattle’s Best coffee will replace Burger King’s current BK Joe coffee, and prices will range from $1 to $2.79 with flavor options of vanilla and mocha or whipped toppings.
Seattle’s Best has 550 stores and kiosks in the U.S., and is also served at 8,500 U.S.-based Subways and 850 Subway outlets in Canada.
Burger King’ deal with Starbucks to serve Seattle’s Best coffee is designed to compete with McDonald’s hugely successful McCafe coffee line launched in 2008. McCafe specialty coffee drinks range in price from $2.29 for a 12-ounce cup to $3.29 for 22 ounces.
Seattle’s Best uses 100 percent Arabica beans which are native to Ethiopia and Yemen in the Arabian Peninsula.
Virtually all commercial coffee consists of two bean varieties: Arabica or Robusta. Between the two, Arabica is the better quality bean. Personally, I prefer coffee from Supremo beans which is the highest grade of Colombian coffee.